Kansas City Marketing Veterans Launch BrandWell Partners to “Help Improve Brands That Help Improve the Human Condition”

Consultancy offers business and brand strategy across the spectrum of human health

 KANSAS CITY, Mo. (March 27, 2018) – Kansas City advertising and healthcare industry veterans Jan Creidenberg and Brad Lang announce the formation of BrandWell Partners, LLC, a branding and business strategy consultancy focused on “helping brands that help improve the human condition.”  

 With decades of combined experience helping some of the world’s most recognized brands become more successful, the team at BrandWell Partners is focused on marshaling their expertise to help brands improve the human condition by optimizing business and brand performance. BrandWell offers business planning and brand strategy development and activation across the spectrum of human health — from medical technology, hospitals and other provider organizations, and payers to human health-related non-profit organizations — out of its Crossroads office at 1607 Oak in Kansas City, MO.

 The BrandWell Partners’ leadership team includes:

Jan Creidenberg — Jan served as vice president/general manager at BD/CareFusion where he led global marketing for Infection Prevention.  Jan is currently executive chairman of Argentum Medical, operating partner with Shore Capital, and serves on the boards of WaterEquity and Heart to Heart International.

Brad Lang — Brad led Geoff Howe (now greyhealth group) as president & chief operating officer and served as senior vice president and senior partner at FleishmanHillard where he led the firm’s branding and digital practice groups.  

Matt Anthony — Matt is one of the four original principals and served as CEO for 14 years at VML, one of the world’s largest digitally-driven agencies, where he is currently chairman emeritus. Matt also served as CEO of Young & Rubicam North America. He is currently founder and president of the Head for the Cure Foundation. Matt serves as Principal Advisor and will primarily focus on BrandWell’s non-profit practice.

“I’ve worked with Jan and Matt for years, and it’s exciting to form BrandWell Partners to leverage our complementary expertise – from business and brand strategy to brand activation,” said Brad Lang. “Together, we are driven to help human health and related brands elevate their capacity to make a real difference in the world.”

Brad Lang